Who Gives A Crap has announced a $4.65 million donation, supporting its goal of giving everyone in the world access to clean water and a toilet. Driven by its purpose-led mission, the Australian brand is using half its profits to fund water, sanitation and hygiene initiatives, which in 2023 alone helped support over 845,000 people worldwide.

With this donation, Who Gives A Crap has raised over $18 million in total. Working in partnership with a group of non-profits including WaterAid Australia, Fresh Life, and Water For People, Who Gives A Crap has helped support some of the world’s most vulnerable communities to get access to clean water and toilets.

Who Gives A Crap’s latest contribution is second only to its $5.85 million donation in 2020, as a result of #ToiletPaperGate, reflecting its growth into international markets and introduction of new products including garbage and pet bags, and limited edition collections.

Who Gives A Crap has been delivering global impact since CEO and co-founder, Simon Griffiths raised its first $50,000 via a world-first crowdfunding approach – sitting on a toilet for 50 hours, while live streaming it.

According to Griffiths, putting purpose at the heart of the business was a no-brainer for him and his co-founders, Danny Alexander and Jehan Ratnatunga.

“Everyone deserves access to clean water and a toilet. I’d like to shout out to our customers who have welcomed us into their bathrooms over the years, and who have helped us deliver real impact through the incredible work our impact partners do,” he said.

“Their contribution isn’t a drop in the ocean – it got us to a whopping $18 million today, simply by getting consumers to buy eco-friendly essential products like toilet paper. This donation is a testament to our business model, and something we hope inspires other businesses to consider.”

Who Gives A Crap head of impact, Robin Cho echoed Griffith’s sentiment, reiterating the importance of providing people with proper sanitation: “Inadequate sanitation and clean water can affect a myriad of things, including people’s health and safety, education, and the environment. By increasing people’s access to toilets and providing them with clean water, we are doing much more than just saving lives but helping girls go to school, fight systemic injustice and protect the planet.”