Fiverr’s latest 2024 Business Trends Index – which tracks freelance digital service trends based on searches across its platform – uncovers advertising services, dropshipping, and digital design, notably 3D printing, as the most in demand skills by Australian businesses over the last six months. This surge highlights the growing need for freelancers as businesses adapt to shifting market conditions in their pursuit of a competitive edge.
The Index also reveals a renewed sense of business optimism, marked by a staggering 6,700% increase in searches for advertising services, with a focus on Google and social media campaigns.
Meanwhile, dropshipping services saw a 290% increase, reflecting the continued growth of e-commerce as small businesses adopt new retail models. In addition, digital design services, particularly 3D printing, experienced a significant 8,530% surge, highlighting the rising demand for advanced design and manufacturing solutions.
Fiverr chief marketing officer, Matti Yahav said, “The strong growth of advertising, dropshipping, and 3D design services on Fiverr signals a significant shift in how Australian businesses are seizing market opportunities. Freelancers are playing a vital role in driving innovation across industries.
“In an unpredictable economy, businesses are strategically investing in freelance talent to remain agile and competitive. We’re seeing a particular focus on services that can boost brand visibility, optimise eCommerce operations, and bring cutting-edge design projects to life, signalling renewed optimism in the business landscape.”