Swatch has unveiled its newly refurbished store in the Tattersall’s Arcade on the Queen Street Mall in Brisbane.
Located at one of the city’s most prestigious and heritage shopping precincts, the newly refurbished Swatch store joins the brand’s existing retail network in Chermside in Brisbane, Collins Street and South Wharf in Melbourne, Pitt Steet Mall and Bondi Junction in Sydney, and Murray Street Mall in Perth.
The Swatch store, covering 77.5 square meters, delivers an open store design inviting customers to explore the world of Swatch. With bright splashes of colour throughout, key brand stories and product collections are displayed in a fun and enticing way through 3D elements.
The store concept remains true to Swatch’s typical retail style with concrete finishes on the floor interspersed by red showcases and multicolored niches. The vibrant red couch, designed in the shape of the Swiss flag, pays homage to the brand’s heritage, and celebrates its Swiss-made watches, while LED frames on the external windows entice customers to enter.
Featured collections include iconic classic Swatch styles to the latest in fashion forward collections, counting Swatch NEON, Swatch Art Journey, and the latest pioneering Bioceramic WHAT IF…?, as well as the highly acclaimed Bioceramic MoonSwatch and the Bioceramic Scuba Fifty Fathoms collections. In addition, a dedicated area for Flik Flak, the Swiss watch brand for kids, will also be available.