Bazaarvoice’s product sampling platform, Influenster, has reached over 100,000 members in Australia, highlighting the app’s growing influence and demonstrating its ability to drive brand engagement and consumer trust through authentic user-generated content (UGC).
Since its launch in Australia in 2021, the Influenster community has experienced organic year-on-year (YoY) growth. In the last two years to date, it grew 207% and 145% respectively.
Influenster provides brands with a unique platform to connect with Australian everyday consumers. The product sampling tool matches brands with consumers for product discovery and acts as a UGC generator through VoxBoxes, ratings, and reviews.
Bazaarvoice managing director for Asia Pacific, Kate Musgrove said, “Reaching 100,000 members in Australia is an incredible achievement but also unsurprising. Product sampling empowers consumers to share authentic feedback that brands can leverage to develop products, build trust, and increase engagement.
“This milestone reinforces the changing role of user-generated content and shows the vital role Influenster plays in product discovery and launch campaigns in Australia.”
Influenster has partnered with numerous local retailers and brands, including Hendrick’s Gin Australia. According to brand manager, Yosheen Naidoo, user-generated content has become essential to the company’s strategy.
“Through Influenster, we’ve generated over 278,000 social impressions and achieved more than 4,000 posts, shares, likes, and comments. With a large earned media value, an 84.5% post-purchase product review response rate, and a 68% increase in sales compared to not using UGC, UGC has driven trust and engagement, helping us make data-driven decisions that fuel growth.”