American fashion and lifestyle brand, GUESS Inc., has confirmed the latest destination of the global GUESS Beach Club and the first GUESS Beach Club in Australia, in partnership with the La Luna Beach Club, Main Beach in Queensland, making it Australia’s first floating beach club.
From January 23 to 31 2025, GUESS will stage a complete takeover of the La Luna Beach Club with custom GUESS Beach Club branded items including beach towels, sun lounges, cushions, umbrellas and bar accessories in shades of burnt orange and sunset yellow colour palette.
To celebrate the launch of the GUESS Beach Club, GUESS will host a cocktail soiree where notable VIPs and guests can enjoy specialty cocktails and canapés with musical entertainment provided by DJ Noah Devaga.