Salesforce has revealed two AI-powered innovations designed for retailers: Agentforce for Retail and Retail Cloud with Modern POS.
Agentforce for Retail offers a series of pre-built skills to retailers building AI agents. These agents can be deployed to complete time-consuming tasks such as order management and appointment scheduling.
By introducing AI agents to a retail team, businesses can increase employee capacity in marketing, commerce, merchandising and store operations. Digital team members can handle complex tasks with accuracy and personalisation. Retailers can direct the digital labour force to target specific areas of work including responding to customer inquiries in real-time, modifying orders, issuing returns, and coordinating with shipping providers.
Agentforce agents are designed to reduce costs and increase productivity. New skills allow customers to conversationally update order information or inquire about order status. Shoppers can use natural language to receive product recommendations based on operational data, while retail representatives can use the agents to organise bookings, installations and consultations with real-time availability updates.
The agents will also assist marketers in devising loyalty programs and email content for improved customer engagement.
Retail Cloud with Modern POS is a cloud-based POS system designed to combine online and offline shopping on a single platform. Associates can generate and edit customer profiles with details such as shopping history, preferences and loyalty status, as well as accessing inventory and sales performance data.
An omni-cart architecture gives each line item its own fulfillment method to provide shoppers with more delivery and return options including buy-online-pickup-in-store, while simultaneously reducing supply chain costs.
Built-in Salesforce Commerce Cloud, Order Management and Service Cloud offer quick access to customer data insights, order management and product information management. Each interface can be customised to a store’s brand with intuitive drag-and-drop features.