Australian tech disrupter platform, Try with Mirra, is redefining online shopping by bringing the fitting room experience to customers’ homes. Its innovative ‘Home Try-On’ solution allows shoppers to receive fashion items, try them on at home, and decide whether to keep or return them, all before making a purchase decision. 

“The biggest hesitation for online shoppers has always been: Will this fit me, and will I like it?” Try with Mirra CEO and co-founder, Peter Ceredig-Evans said.

“Our Home Try-On experience takes the guesswork out of shopping and provides customers with the confidence they need to make a purchase.”

Try with Mirra is helping brands tackle two of the most significant challenges in e-commerce: cart abandonment and low conversion rates.

When customers can try on clothes before committing to buy, they are less likely to abandon their carts. Additionally, merchants using the Try with Mirra platform are seeing a noticeable boost in conversion rates, as shoppers feel more assured in their choices.

The app is also addressing the sharp sales drop many retailers experience after peak shopping periods such as Black Friday and Boxing Day. 

Research from the Shopify Retail Report (2024) shows that 45% of retailers experience sales slumps of 30–50% in the first quarter of the year, leading many to rely on heavy discounts.

“By offering the convenience of an at-home fitting room, retailers can engage customers beyond the sales event and build loyalty without slashing prices,” Try with Mirra COO and co-founder Shannon Rees said. “It’s about delivering value and connection, not just discounts.”

With over 200 brands already live on the platform, Try with Mirra is driving a shift toward seamless and customer-centric online shopping experiences. Fashion brands of all sizes are embracing this innovation to bridge the gap between the tactile in-store experience and the convenience of e-commerce.

“Our data shows that retailers using Try with Mirra report a 30% increase in average order values, as shoppers feel more confident exploring additional items.

“Return rates have also dropped by 25%, resulting in lower costs for logistics and inventory management, and enhancing overall profitability,” Ceredig-Evans said.

As the fashion industry continues to evolve, Try with Mirra is ensuring that online shopping can allow consumers the same experience as stepping into a fitting room.