A study has found that retailers such as Big W, Dick Smith and Myer are 25 per cent more likely to offer email recipients choices during the opt-in stage than those in the US, but lag behind in offering consumers sale or discount incentives.
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A study has found that retailers such as Big W, Dick Smith and Myer are 25 per cent more likely to offer email recipients choices during the opt-in stage than those in the US, but lag behind in offering consumers sale or discount incentives.