Global imaging solutions leader, Lexmark, has launched its Cloud Print Management (CPM) offering to channel partners in Australia and New Zealand, providing an enhanced printing experience, helping end customers eliminate costly infrastructure, simplify processes and improve security.

The release of CPM to channel partners follows the successful launch to enterprise customers across Australia and New Zealand in 2019. With Lexmark CPM, resellers will be equipped to further support their clients’ migration to the cloud for a broad range of business processes.

“Today, we see an increasing demand from companies to move all aspects about print to the cloud in order to optimise resources, reduce on-premise infrastructure, and improve privacy and security of print documents. Lexmark CPM is our latest offering in response to this demand,” Lexmark Australia and New Zealand general manager for sales, Stephen Dubois said.

“With Lexmark CPM, channel partners can now provide higher levels of service that can help them increase profits over time, as it allows customer conversations beyond the initial point of sale. Lexmark’s cloud-based design is also simple to deploy and easy to use, which makes the migration to the cloud a seamless experience for partners and their customers.”

With CPM, instead of users sending documents through a print server to a designated print device, they are transferred to the Cloud where they are held until a user logs in or authenticates at the printer. This method provides the following benefits:

Secure print release

Companies can save on printing costs, secure confidential information and give their employees the convenience of output from any enabled device without installing print servers in every location. With Lexmark CPM, companies can also eliminate unclaimed documents sitting at printers, give users more output options and scale the system as the business grows and changes.

Mobile print

In addition to full support for printing from Mac, Windows and Chromebook devices, Lexmark CPM enables printing for mobile users too. Whether they initiate print jobs from an iPhone, iPad, or Android smartphone or tablet, mobile users can release their documents at any Lexmark device in their organisations, whenever and wherever companies allow them access.

Analytics

With Lexmark CPM, channel partners can now offer their clients real time analytics to help them track all printing, copying and scanning across the enterprise. Thanks to this feature, Lexmark partners can provide today an ongoing service to help their clients improve decision‑making whilst elevating their roles as true IT partners. Offering per-device, per month pricing provides customers financing flexibility and simplifies selling, while real-time analytics provide insights that help customers understand and improve end user behaviour.

“Lexmark CPM is a good fit for customers of all types. However, for channel partners, a good starting point are existing customers who are already using cloud platforms such as Office 365 or Google Drive, as they are already comfortable discussing the migration of processes to the cloud,” Dubois said.