Department store chain Myer is set to take on twenty new and exclusive brands, including some never-before-seen international names, in the coming weeks.
The majority of the brands will be international labels including Selected Femme, Selected Homme, Oasis, Warehouse and Twisted Tailor.
The brands have accessible price points, on-trend designs and frequently updated ranges, a representative from Myer told Retailbiz.
Allan Winstanley, chief merchandise officer at Myer said the collection will see a number of labels on show for the first time ever in Australia.
“For a lot of these new international brands it will be the first time that they are available in a physical retail store within Australia. Most will be exclusively available at Myer which provides a great point of difference for our offer and gives our customers exposure to a broader range of international fashion,” he said.
Some of the local names set to feature in the range include Torrance, Nique, Kappa, Fila, Dr Denim and Jack London, while some of the youth brands include Girls on Film, Warehouse and Oasis out of the UK.
The collection will also include a comprehensive addition to the plus sized collection, including ONLY Carmakoma, Tokito Curve, Rebel Wilson and Juna Rose.
The department store will continue to grow and invest in the plus size space, the representative told Retailbiz.
More new brands set to feature nationwide are Paper London, Alice & Olivia, Torrance, Proenza Schouler White Label, Karl Largerfeld Paris, Rotate Birger Christensen, Aeryn and Fiorucci.
“We are also focused on growing brands where we have seen a strong response through spring. In active we are expanding Jaggad, BOD by Rachel Finch and Adidas.All these brands are department store exclusives to Myer,” the spokesperson said.
Myer is set to continue to review its fashion range in a bid to stay at the forefront of the world’s fashion trends, according to Mr Winstanley.
“This work never ends, we need to reinvigorate our stores seasonally and will constantly chase new brands so we remain at the front line of fashion in Australia.”