Visual search engine Pinterest will today launch updates to make the platform more shoppable.
The app, which is often used for shopping inspiration and product identification through personalised recommendations, will now make millions of Pins shoppable with dynamic pricing and stock information.
The platform, which has 250 million monthly active users, today announced it will axe Buyable Pins and completely rebuild its Product Pins feature to apply improved recommendations specifically for shoppers.
A shopping tag icon will flag products with shopping info that will link users directly to the retailer’s site, enabling them to purchase products in just a few clicks.
These new Product Pins will appear in home feeds, searches and recommendations in the same way as Related Pins.
The new features increased clicks to retailers by 40 per cent per month compared to Buyable Pins, according to tests from the social outlet.
“This is an evolution of Pinterest’s work to make Pinterest more shoppable. Pinterest thinks that bringing together an environment where people come wanting to engage with brands, with personalized recommendations and easy discovery, is the best way to help shoppers and retailers find value,” a release from Pinterest says.
The move follows other social outlets updating their shoppable offerings, with Instagram branching out its shoppable features last month and launching a standalone shopping app.