Poolwerx founder and former CEO John O’Brien is transitioning into a non-executive director role in a growth and strategic capacity.
In his new role, O’Brien will provide ongoing oversight, guidance, and continuity to ensure the brand continues its trajectory.
The company has appointed Steve Greenbaum as global executive director to lead the business in the next phase of growth.
Greenbaum served as a non-executive director at Poolwerx in the past nine months.
“I’m honoured to pass the ball to a trusted friend in life and business, Steve Greenbaum, whose experience and leadership will be instrumental in driving continued growth,” O’Brien said.
“I remain deeply committed to our people and our purpose, and I look forward to refocusing my role to focus on growth and stepping from the field into the coaches box.”
Meanwhile, Nic Brill will remain as CEO of Poolwerx ANZ.