Rag & Bone has partnered with Signal Brands Australia to launch e-commerce platform rag-bone.com.au.
The launch follows the opening of the brand’s flagship store in Double Bay, Sydney in December 2024.
The New York apparel brand noted a growing demand in Australia for its ranges from signature denim and tailored outerwear to contemporary accessories and footwear.
“We are continually expanding Rag & Bone’s presence in Australia and am thrilled to include the roll-out of Rag & Bone e-commerce channel to the Australian market,” Paul Smith, Managing Director of Signal Brands Australia, said.
Smith said that the online store gives the brand “an opportunity to connect with our fans in a more meaningful way, delivering a personalised seamless end-to-end shopping experience.”