Temu is now allowing Australian businesses to sell on its platform, aiming to boost local commerce as it marks its second year in the country.
The platform will connect local businesses directly with Australian consumers, expanding product choices and enabling faster deliveries.
“For consumers, the addition of local sellers means they’ll be able to enjoy a broader selection from Australia-based sellers on Temu,” a Temu spokesperson said.
“Local businesses can now tap on Temu as a low-cost channel to connect with millions of shoppers, creating new opportunities to expand and reach new customers.”
Temu has introduced this local-to-local model in several countries, including the US, UK, Germany, France, Japan, and South Korea.
The company claims that more than 50 per cent of new sellers on the platform make their first sale within 20 days.
In Australia, Temu has set up local warehouses, allowing some products to be delivered within one to two business days.
Temu launched in the US in September 2022 and has since expanded to 90 markets across North America, Europe, the Middle East, Africa, Asia, and Oceania.
The platform entered the Australian market in March 2023, offering a wide range of budget-friendly products.