Anaphylaxis Alert! Kraft goes nuts with eight crazy new spreads

Kraft Nuts is proud to bring an exciting new range of eight products to families this year, including Australia’s first crunchy hazelnut spread and its first natural peanut butter. 

Designed to be enjoyed by all, as part of a balanced diet and lifestyle, the new Kraft Nuts alternative nuts range includes Kraft Hazelnut Crunchy Spread, Kraft Hazelnut Smooth Spread, Kraft Cashew Nut Spread and Kraft Almond Nut Spread. 

Joining Australia’s best-selling Peanut Butter are delicious new peanut butter varieties, designed to offer consumers even more choice – Kraft Cinnamon Spice Peanut Spread Smooth and Kraft Sweet Honey Peanut Spread Smooth.

In addition, Kraft Nuts is launching its first Natural Peanut Butter. Made from 100% nuts and available in Crunchy and Smooth, it is the perfect choice for health nuts. 

Landing on shelves across the country from February, all these spreads are free from preservatives, artificial colours and flavours. 

The Kraft portfolio is currently the market leader in Peanut Butter, selling over 15 million jars every year and owning 62 per cent of total Peanut Butter market share .  This launch marks the biggest product innovation for Kraft since it introduced the original Peanut Butter in Australia over 50 years ago. 

Justin Taylor, Category Marketing Manager for Spreads at Kraft Nuts, comments, “Australians are going nuts for alternate nuts and this trend can be seen across a number of categories including milk, snacking and now spreads. As the nut category has expanded and shown more functionality as a snack and an ingredient, so too has the push for more variety in nut spreads – with consumers demanding more choice. As the maker of Australia’s favorite Peanut Butter we’ve launched 8 new varieties ranging from Hazelnut to Almond that we know nut fans will love.” 

Taylor continues, “Kraft Nuts is showcasing its commitment to these new products by investing in a multi million dollar integrated campaign. Spanning TV, POS, digital and PR, the campaign will launch across Australia in March.”

Source: Kraft media release.