Coles slashes private label prices as supermarket price war rages on

By C&I Week

Australia’s supermarket price war shows no sign of slowing with Coles the latest grocery retailer to announce a new round of price cuts.

Coles has dropped the price of 145 Coles Brand products, with some items discounted by as much as 25 per cent. In addition to the price cuts, Coles has also added around 1000 Coles Brand products to the Every Day low pricing banner.

Since January, Coles has almost doubled the number of products on Every Day low pricing with the total now reaching more than 4000 products.

“Moving almost 1000 Coles Brand products to Every Day pricing is the biggest price promise we’ve ever made to our customers,” Coles managing director, John Durkan, said.

“Our Every Day prices give customers value they can trust every time they shop with us and means they don’t have to wait for a special to buy at a great price.”