Family-owned Victorian bakery, Ferguson Plarre’s Bakehouse has taken its goods to the road with a newly created drive thru; a one-stop shop for dessert lovers.
The new store format in the heart of South Morang delivers sweet and savoury offerings with an exclusive new product – Cake Shakes.
Ferguson Plarre’s Bakehouse CEO, Steve Plarre says the new store roll out will feature new in-store branding which has a fresh look and allow for further store growth and franchisee opportunities.
“Australian commuters can now enjoy one of our famous pies, a fresh vanilla slice and barista made coffee without even leaving the car,” he said.
“There is a real focus on speed and service at the drive thru window, with best-in-class processes that will lay the foundations for our 10-Star Drive Thru Franchise System. There is also an exciting new range of cold drink options including fresh frappes, pressed juice over ice and new Cake Shakes.
“We will be using the opening of the first concept store to optimise the customer experience and embed it in future drive thru locations. We’ve already ear-marked a number of locations for development.”
The Ferguson Plarre drive thru is located at 855A Plenty Road, South Morang VIC 3752.