Funlab, Australia’s creator of competitive socialising experiences, is expanding to the US market with three Holey Moley venues set to open across the next six months in Denver, San Francisco, and Austin.
Two of the venues were acquired and will continue trading until their Funlab refurbishment in August 2023 (Denver) and early 2024 (San Francisco), while Austin (opening mid-November 2023) will be an original design with 27 holes and a large outdoor area. Denver will also feature 27 holes and San Francisco will be transformed into 18 rounds of unique-themed mini-golf.
Each venue will encompass a mini golf course and bar that turns traditional putt putt into a multi-sensory experience, along with new, iconic pop-culture holes that will be localised to the area. Further offerings include working with local experts and consultants for food and beverage offerings, and additional dining options including expanded functions and events offerings.
Funlab CEO, Michael Schreiber said the expansion is an exciting chapter, as the company continues to build on its success in Australia and New Zealand.
“We currently have 42 venues trading across four key brands in Australia and New Zealand, and over 2,200 Motherfunners (employees) in our business. With the success of these venues under our belt, we did research and found there was a strong demand for this style of concept in the US, and we knew it was time to launch into America and expand our offerings globally,” he said.
“This is a huge milestone in our company’s growth and goal of encouraging guests to connect in real life for competitive socialising fun. We think our concepts will be widely embraced for our unique ability to take familiar, cherished concepts from the world around us, and transform them into extraordinary experiences.”
Funlab is currently building a pipeline of further venue openings in the US for Holey Moley venues, as well as exploring opportunities for its other brands with a range of property partners.
“This is just the start of our journey together, as we begin to bring out-of-this-world fun to the American market and we hope Americans enjoy our Funlab venues, just as Australians and New Zealanders have done over the past two decades.”