How brands took Myer out of the scrum

Beaming from the positive sales results for the half year, Myer CEO Richard Umbers said brands had been a key focus during the first half. In the past seven months, the company has rolled out more than 500 separate new brand destinations across its our store network including leading brands such as Seed, French Connection, Nine West and Mimco.

“TOPSHOP TOPMAN has been successfully launched in six stores, with more stores scheduled in the coming months. The brand opened in Bondi in November 2015 and has generated a positive ‘halo’ effect on trading elsewhere in the store, in particular across adjacent youth businesses,” Umbers explained

Umbers said that Myer had invested to lift customer service, by prioritising its Flagship and Premium stores, leading to well above-average sales growth and a significant improvement in its net promoter scores.

“Store management has led a program of low cost, high impact, targeted upgrades to their stores including improved visual merchandising, lighting, fitting rooms and other works. Myer has prioritised the allocation of team member hours to the busiest trading periods, taking advantage of the introduction of more flexible rostering,” he added.