IGA has rolled out its Locals Matter Community Program, which focuses on healthy living and the environment, as well as inspiring shoppers with different ways they can support their local communities.
The program has been developed with the help of a consumer study conducted by IGA as part of its ‘Aisle Chat’ research, which identified the things that matter to shoppers. The research found healthy living (63%), the environment (71%) and thriving communities (66%), were the three most important social issues for IGA customers.
In addition, the research uncovered that 60% of consumers think supermarkets should provide educational materials about issues like recycling and waste reduction.
The newly launched program consists of a free membership sign up for healthy recipes, community initiatives, exclusive content and promotions that matter to locals as well as being a destination on the IGA website and shared with the IGA Community across social channels.
From no-nonsense healthy eating tips and tricks from IGA’s nutritionists Anna and Alex from @thebitingtruth, to tips on reducing waste and how to thrive in your local community, whether it be nominating local organisations to win a defibrillator, celebrating your neighbours, or finding easy ways to support local charities, there’s something for everyone.
The Locals Matter Community Program aims to meet the evolving needs and interests of local shoppers, according to Metcash general manager for marketing, Tracy Wilson. “IGA retailers have and always will sit at the heart of their local communities, giving back and supporting local families, producers, suppliers and charities wherever possible.
“The Locals Matter Community Program is an extension of this vital support and provides the wider IGA community one place to go for the information they need on what matters the most to them. We are excited to continue to build on this throughout 2021 as we continue to support our local communities”.
IGA rolls out WA Bushfire Appeal
Last month, IGA stores across Western Australia introduced the WA Bushfire Appeal in response to the recent devastating state events.
The business has launched $2 tokens which are available for sale in all WA IGA stores and all funds raised will be donated to the WA Vinnies Bushfire recovery Appeal to support those impacted. IGA customers can buy these tokens from their local IGA until 20 March, 2021.
In addition to this, West Australian IGA retailers have banded together to supply $500 gift cards to the 86 families who have lost their homes. Supa IGA Stratton owner, Ben Hepinstall, is handing out free of essentials including milk, bread, pasta, potatoes, toothpaste, toilet paper and more, to families evacuated because of the fires. He will coordinate the registration and distribution of the $500 IGA Gift Cards to the families that lost their homes.
Prior to Christmas, IGA and Foodland donated $90,000 worth of gift cards to people who lost their homes in the fires in Adelaide. IGA also donated $355,000 in the form of water, products, and gift cards. The total amount raised to date including the Rapid Response fund is $600,000.