Kellogg’s Australia is trialing 1,000 100% recyclable displays across retail stores around the country, which will save around 300kg of plastic per year.
The new displays are made with 80% recycled content and water-based coating instead of plastic for the stands, while the shelf clips are created with natural materials combining sugarcane and wood pulp.
This is part of Kellogg’s commitment to remove unnecessary packaging and plastic and work towards its goal of 100% recyclable, reusable or compostable packaging by 2025 by finding new and innovative ways, such as the recyclable displays, to help reduce the company’s impact on the environment.
The recyclable displays were developed in collaboration with Australian-based point-of-sale supplier ID POP, which provides unique and sustainable initiatives such as replacing plastic components with both paper alternatives and bioplastics derived from renewable organic materials.
Additionally, as opposed to using plastic based surface coatings, ID POP has transitioned to environmentally friendly water-based coatings.
An important part of reducing waste has been adopting more environmentally friendly packaging, as well as helping to educate Australian families on how to recycle. The new on-pack Australia Recycling label shows that Kellogg’s cereal and snack cartons are all recyclable in kerbside recycling bins, and the cereal liners and snack wrappers can be taken to REDcycle bins at supermarkets.