KFC Australia is trialling a new innovation in the form of voice AI technology in selected drive-thrus, designed to enhance back-of-house operations for team members and elevate the order experience for customers.
Benefits of this new technology include easing task loads for team members, improving order accuracy, providing a consistent, friendly experience, while driving profitable growth for KFC and their franchisees.
The new voice AI technology is currently being trialled at drive-thrus at KFC South Penrith, Wetherill Park, Mt Druitt, Minto and Frenchs Forest restaurants.
The new technology is being embraced by team members as they focus on delivering a stronger customer experience at a faster rate and with greater accuracy.
KFC SOPAC general manager, Kristi Woolrych said, “KFC is always looking for new ways to support our team members and enhance the customer experience through innovation. This Australian-first trial addresses these commitments. It will optimise the way we work as a team and the way we deliver to our customers. It is just the latest step in our journey to build innovation into everything we do at KFC.”
Customers who access the drive-thrus at participating restaurants will be greeted by the technology to take their order. However, a team member will also be available to take an order should a customer request this.
Further expansion is to be confirmed as the team collect and analyse performance at the five restaurants.