Global athletic leader, New Balance has opened its first UCC store in Queensland at Pacific Fair on the Gold Coast.
The new store marks a significant milestone in the brand’s continued growth, offering locals an enhanced shopping experience that blends style, performance and the brand’s most sought-after collections.
The new store features New Balance’s full range, including classic lifestyle and performance collections, as well as exclusive Made in USA and UK products.
New Balance Asia Pacific direct-to-customer director, Jonathan Clark said, “The opening of our Pacific Fair store is a key step in our ongoing expansion across the region. Queensland has always been an important region for us, and we’re thrilled to bring the UCC concept to the Gold Coast. This store represents our commitment to delivering unique retail experiences and connecting with more customers across Australia.”
To celebrate the launch, New Balance hosted an exclusive run event in collaboration with local run community, Gold Coast Run Co (GCRC). The event involved 30 runners wear testing the new SC Trainer v3 along Mermaid Beach. After the run, participants enjoyed pastries from Bam Bam Bakehouse, with live music in the New Balance store.