Leading interactive fitness platform, Peloton has opened its first showroom in Australia at Westfield Bondi Junction in Sydney’s eastern suburbs, designed to offer personalised product walkthroughs and live demonstrations.
Peloton has also already confirmed another showroom in Sydney’s Martin Place set to open in the coming weeks. Both showrooms will allow consumers to experience Peloton’s suite of connected fitness products including the Peloton Bike and Peloton Bike+, as well as Peloton Apparel.
The 300 square metre Bondi Junction showroom includes an 80 square metre mezzanine with three private trial rooms to experience Bike and Bike+.
The 264 square metre Martin Place showroom is set over one floor with three trial rooms, accompanied by a change room, boutique shower, separate toilet and personal lockers, as well as a main area for personalised demonstrations which includes six Bike+ and four Bikes.
Both showrooms are available for in-person appointments that can be booked online or in-person. Alternatively, virtual appointments are available and hosted via video conference.
Peloton Australia country manager, Karen Lawson said it is exciting to open the brand’s flagship Australian showrooms in Westfield Bondi Junction followed by Martin Place, enabling more Australians to try the products in-person and get involved with Peloton’s global community.
“This new physical footprint illustrates our commitment to Australia and our members, locally and abroad. We are excited to offer Australians a unique combination of best-in-class hardware, software, content and community; and these new retail showrooms are a great way to learn more about the brand and a completely new way to work out,” she said.
The Peloton Bike and Bike+ can be purchased for $2,295 and $3,695, respectively. The All-Access Membership, which provides access to Peloton content using the Peloton Bike or Peloton Bike+ and accounts for the entire household is $59 per month.
The Peloton app, which hosts an expansive library of content that requires no Peloton equipment, is included with the All-Access Membership. A standalone app membership is available for use by one person for $16.99, which gives access to the thousands of live and on-demand classes via the Peloton app.