Prue and Malcolm Price, franchise partners of Poolwerx Upper North Shore, NSW, have been recognised for their outstanding business success, receiving the 2024 Poolwerx Franchise Partner of the Year Award at the company’s annual gala. 

The annual Poolwerx convention gathered 320 franchise partners from across Australia and New Zealand along with suppliers and celebrates the exceptional commitment and accomplishments within the world’s largest franchise pool servicing brand.

The Upper North Shore franchise partners opened their first Poolwerx store in 2018. This year’s accolade marks the second time the duo have been awarded Franchise Partner of the Year, and comes after they set a new Poolwerx sales record for financial year 2024.

Poolwerx CEO, Nic Brill commended Prue and Malcolm for their continued pursuit of excellence and innovative business practices.

“Prue and Malcolm continue to set a benchmark for excellence within the Poolwerx network,” he said.

“Their strategic acumen and commitment to delivering top-tier service have propelled their business to remarkable heights. They have demonstrated a relentless drive to innovate and improve, ensuring the success of their stores against a challenging economic backdrop.”

In their six years of operation, Prue and Malcolm Price have been awarded numerous accolades, including the Brand Excellence Award, New South Wales Franchise Partner of the Year, SPASA National and NSW Pool Store Award, Top Sales Award, and National Brand Excellence Award. 

“Receiving the Franchise Partner of the Year Award for the second time is an incredible honour,” Malcolm Price said.

“This achievement is a reflection of the hard work and dedication of our entire team. We are proud to continue delivering exceptional service and to be part of a franchise that values innovation and excellence.

“Our success is rooted in a deep understanding of business fundamentals that extend beyond the pool industry. By leveraging the skills acquired in our previous careers and applying them strategically, we’ve been able to navigate challenges, seize opportunities, and drive consistent growth. This approach has been crucial in expanding our footprint and delivering exceptional results year after year.”

Full list of Poolwerx 2024 Award Winners:

  • Retail Store of the Year – Poolwerx Jimboomba, QLD
  • New Retail Store of the Year – Poolwerx Dural, NSW
  • Brand Excellence – Poolwerx Castle Hill, NSW
  • The Shane Doyle Rising Star – Poolwerx Caloundra, QLD
  • Most Improved – Poolwerx Gladstone, QLD
  • Commercial Business of the Year – Poolwerx Surfers Paradise, QLD
  • Top Sales Under $3M – Poolwerx Coffs Harbour
  • Top Mobile Sales (Single Territory) – Poolwerx Wavell Heights, QLD
  • Top Retail Sales (Single Territory) – Poolwerx Dubbo, NSW
  • Woman of the Year – Michelle Benett, Poolwerx Christchurch, NZ
  • The Garth Parker NZ FP of the Year – Poolwerx Christchurch
  • Brisbane South, FNQ, Northern NSW, NT FP of the Year – Poolwerx Mt Gravatt
  • Brisbane North, Central Queensland FP of the Year – Poolwerx Albany Creek
  • Victoria & Tasmania FP of the Year – Poolwerx Mill Park
  • Western Australian FP of the Year – Poolwerx Applecross
  • South Australian FP of the Year – Poolwerx Tea Tree Gully