In November, Price Attack opened the doors to its Brookside shopping centre store in Brisbane’s north-west, ahead of three new stores opening in New South Wales on December 16 and a further two in the New Year.

At Brookside shopping centre, Price Attack reopened a previously closed store with its updated brand refresh.

Price Attack CEO, John Pascoe said, “The pandemic lockdowns did knock us around a fair bit with plans put on hold again and again, but we are a tenacious team, with equally tenacious franchisees who have been working non-stop to get their stores operational and open before the end of the year.”

Price Attack’s brand resilience came from being both a service provider and a retailer with stores across Australia reporting strong and increased figures evening during the toughest of lockdowns.

The New South Wales stores include Dubbo in western NSW, Bateau Bay on the central coast and Liverpool in greater western Sydney. 

Price Attack network development manager, Tanya Kanaris said fifth and sixth NSW stores will open early in 2022 in Hurstville in southern Sydney and Toormina near Coffs Harbour, with a franchisee making a sea change from Victoria.

“Just as we would get ahead there would be another outbreak and another lockdown, but we are now on the precipice of an exciting era for Price Attack,” she said.

Photo caption: Proud sponsors of the AFLW Lions, mascot Auroara helped kick off celebrations with Price Attack CEO John Pascoe.