International luxury fashion label, Rebecca Vallance has unveiled its fourth boutique in Melbourne in Westfield Doncaster, almost one year since the Emporium store opened its doors.
The latest boutique marks the ninth store in the Rebecca Vallance retail portfolio and follows the signature spatial branding of the Claremont, Queens Plaza and Emporium stores, while tailored to work within the contemporary architectural context of Westfield Doncaster.
Working with Archer Design, the team fused classic sophistication with contemporary flair, staying true to the brand’s design ethos. In keeping with each store’s individuality, Rebecca Vallance in Westfield Doncaster has its own unique design features including a 4.3 metre high ceiling and large angled shop front allowing for extensive glazing and window display, complementing the marble clad entry.
Custom-designed plinths, display benches and hanging rails showcase each season’s collection and spacious mirror lined fitting areas provide plenty of room for customers.
“Melbourne is a fashion mecca, and we want to ensure we are keeping up with the demand of our customers across the city offering an immersive Rebecca Vallance experience. We are thrilled to be able to now introduce our new boutique in Westfield Doncaster to the stylish shoppers of Melbourne,” founder and creative director, Rebecca Vallance said.
The new Doncaster retail space will also be home to Rebecca Vallance’s latest collection, titled Desert Bloom, inspired by the allure of desert landscapes, capturing the contrast between the arid wilderness and its vibrant flora.