By James Wells 

Samsung has launched two key major appliances to retailers at an event at the Ivy Penthouse in Sydney last night – the AddWash front loading washing machine and the Four Door ‘Flex’ Triple Cooling Refrigerator.

The retailer event was hosted by Jeremy Senior, Samsung’s recently appointed Director of Home Appliances, featured local research that identified trends and insights into Australian homes as well as studies that have informed the innovation and design of its latest home appliances.

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This story first appeared in Appliance Retailer.