TerryWhite Chemmart has launched a dedicated retail media network, ‘TWC Connect’, leveraging Zitcha’s unified retail media platform.
TerryWhite Chemmart (TWC), which has 600 community pharmacies across the country, is the latest major retailer to enter the Australian retail media market, which PwC predicts will hit $3 billion by 2027.
The Zitcha retail media platform enables new opportunities in onsite and offsite media channels including Facebook, YouTube and Google for TerryWhite Chemmart, with the potential to expand the offering into other channels.
TWC’s brand partners will soon be able to use Zitcha’s automated platform to deliver an enhanced customer experience through greater segmentation, targeting and personalisation at scale. Closed-loop attribution through Zitcha’s platform also enables greater visibility and performance on advertising spend.
TWC has recently upgraded and integrated its Rewards Plus loyalty program of more than two million members, into the myTWC app. In addition, major brand partners such as Bayer, L’Oreal and Unilever are already existing users of Zitcha’s platform.
Zitcha chief revenue officer, Nick Hinsley said, “Retail media is transforming the way retailers, their brand advertisers and customers interact, creating a more curated and personalised shopping experience for customers.
“TerryWhite Chemmart understands the immense opportunities building and operating a retail media network can deliver and are looking forward to partnering with Zitcha, to work alongside our strong team of specialists.”
Pictured (L to R): Ben Elder (TerryWhite Chemmart), Nick Hinsley, (Zitcha), Janice Hoogeveen, (TerryWhite Chemmart), Troy Townsend (Zitcha) & Nick Munroe (TerryWhite Chemmart).