The entire product formulations portfolio from the Body Shop will be certified by The Vegan Society and carry its Vegan Trademark by the end of 2023.
The Body Shop was the first cosmetics company to campaign against animal testing in cosmetics in 1989, and the fight continues for a worldwide ban.
The Body Shop founder, Anita Roddick was one of the pioneers of refills and recycling in cosmetics. In 1976, when The Body Shop was established, she offered to refill customers bottles and in 1993, the company introduced a ‘Bring Back Our Bottle’ recycling scheme.
This year, The Body Shop will rollout refill stations across 500 stores globally and a further 300 stores in 2022. Refill stations will launch in Australian stores in the second half of 2021. The Body Shop will also extend its in-store recycling scheme Return, Recycle and Repeat, across 800 stores in 14 markets by the end of 2021.
Currently more than half (60%) of The Body Shop products are vegan including its Tea Tree skincare range, Himalayan Charcoal Purifying Glow Mask, Body Yogurts and now Body Butters. Over the course of 2021, the new vegan Body Butters will be rolled out globally with the Vegan Trademark across The Body Shop stores, online and direct selling channel, The Body Shop At Home.
The Vegan Society represents the global gold standard in vegan certification. With a globally recognised trademark across multiple industries, it provides a trusted stamp for The Body Shop products across the world.
The Body Shop global brand director, Lionel Thoreau said the decision to go 100% vegan is a natural next step.
“Thanks to our founder Anita Roddick, we were the first beauty company to fight against animal testing in cosmetics, and the first major global beauty brand to use cruelty-free musk in our fragrances.
“Vegan beauty is a critical next step in our sustainability and environmental endeavors. This, along with our global refill and in-store recycling programs makes The Body Shop a destination for ethically-minded customers.”