Now that QR codes are normalised, retail businesses can set up systems to capture customer data and encourage sign ups while walking in using the technology.

In many states across Australia, proof of vaccination is a requirement (or will soon be a requirement) on entry for retail stores. Combined with the need to check in using a QR code, most consumers will have their phones out upon entry.

By offering a voucher that is instantly redeemable in store, you can encourage customer sign ups, giving you access to valuable shopping data that you can use to tailor your services and encourage re-entries.

Traction Next, a subsidiary of SBM Marketing Communications, offers the ability to integrate QR code promotions with vouchers that can be sent directly to customers’ digital wallets, like Google Pay or Apple Pay.

A recent survey by financial broker Savvy claimed that 46.5% of Australians are already using a digital wallet, and from those that do, more than half already use it for most of their transactions.

Traction Next regional manager for Australia, Alex Catalan says, “The use of QR codes combined data collection is a good opportunity for retailers to collect more details on existing customers, and prospects.

“The beauty of using QR codes with mobile wallets is that there are no apps you need to download.

“Customer snaps the QR code, gets to the landing page which asks for a few details, then they receive a gift voucher by email or SMS.”

Unlike many other apps customers may be using, push notifications for the digital wallets are less likely to be turned off, Catalan says.

This means you can deliver messages and push notifications through Google Pay/Apple Pay, reminding them to use vouchers that are due to expire, or send location-based messages to remind them to come in store, Catalan explains.

Currently, the technology is being used by Traction Next customers in the hospitality space, including coffee shops and clubs. Catalan says, “There’s not much difference between retail and hospitality. They’re using it to acquire new customers, and collect more information on existing customers.

“We can cover trends and behaviours including when people are likely to visit in store.

“People are already giving their details away without getting anything in return. Why not give them a reward?”