Leading provider of computer vision solutions and analytics, Trax has partnered with crowdsourcing platform, Snooper to provide field sales organisations in Australia and New Zealand with a new store auditing solution combining image recognition and crowdsourcing.
Through the partnership, consumer goods brands can leverage Snooper’s crowd-based workforce of over 75,000 shoppers and Trax’s industry-leading computer vision platform to collect and analyse retail-time data of retail execution in store to better manage on-shelf availability and optimise merchandising.
Thanks to artificial intelligence, the combined platforms provide consumer goods brands with a more cost effective, flexible, and efficient method of managing their salesforce.
Trax Australia and New Zealand country manager, Aaron Eccleston said brands can identify performance gaps and take corrective actions in store where and when it matters for issues such as out of stocks and compliance.
“This creates better shopper experiences and drives growth, especially in instances where our customers’ own field teams are unable to support their requirements.”
Snooper CEO and co-founder, Laurie Wespes added, “We are excited to work with Trax to provide a consumer-centric store auditing solution, combining image recognition and the power of the crowd for better efficiency and enhanced insights across metro and regional areas, as well as retail channels at unprecedented speed and scale.”