Cost of living pressures, costly parking fees and lack of shopper convenience are some of the reasons why consumers are turning away from city-based shopping precincts to shop at local shopping centres this festive season.
JMK Retail owns a number of profile sub regional and suburban shopping centres throughout Queensland which boast a quality mix of local, national and international retailers, free parking, casual dining precincts, free festive and family activities and more.
Our numbers are already showing a marked increase in foot traffic and retail sales across the board in the lead up to Christmas. It is clear that consumers want to shop local and they see better value and convenience in the offerings available close to home.
Community based shopping centres have also experienced a strong resurgence due to their strategic repositioning in the market. They have readjusted their market positioning and upscaled in terms of look, feel, ambience, quality, layout and offerings.
This has helped local shopping centres attract a better mix of retailers and brands while also incorporating more lifestyle offerings such as health, wellness and casual dining.
Across our portfolio of centres, we now offer some of the world’s leading retailers. Shoppers no longer have to travel into the big smoke to access profile products. They can purchase them close to home and enjoy free parking in the process.
While shopping, they can also combine their retail therapy with a night out at outdoor dining precincts. Our centres are offering free children’s festive activities as well so parents can relax and enjoy themselves while the kids are entertained. Local shopping is now a comprehensive lifestyle offering that city-based retail precincts cannot compete with.
While big city stores may seem alluring, local centres are packed with advantages that make them the smarter and more rewarding choice for shoppers this year.
Here are six reasons consumers choose to shop local and why local shopping centres will increasingly be the go-to destinations this year.
Convenience at your doorstep
Local shopping centres are closer to home, saving time and reducing travel stress. Forget battling city traffic and expensive parking fees, local centres have everything in one accessible location.
Support for local businesses
Shopping locally means supporting small businesses and local entrepreneurs. These stores are the heart of the community, and every dollar spent helps boost the local economy, create jobs and sustain the vibrancy of the neighbourhood and broader community.
Personalised service
Local shop owners and staff are part of the community, often known by name and are more likely to provide friendly, personalised service. Whether it’s product recommendations or a friendly chat, shopping locally offers a human touch that city retailers can’t match.
Unique finds and hidden gems
Local shopping centres often feature boutique stores, artisan goods and unique items that can’t be found in the big city. From handcrafted gifts to exclusive products, local centres offer treasures that add a personal touch to purchases.
Community events and activities
Local centres frequently host events, markets and activities for families, making the shopping experience more enjoyable. These events bring the community together, creating a festive and welcoming atmosphere.
Reduced environmental impact
By shopping locally, you reduce your carbon footprint and your travel expenses. Less travel means fewer emissions and many local businesses prioritise sustainable practices, making your purchases eco-friendly and community minded.
Shopping locally isn’t just convenient, it’s an investment in your community. Local centres offer variety, quality, and a sense of connection that big city shops simply can’t replicate.
Vicki Leavy is general manager of JMK Retail.