Leading Buy Now, Pay Later (BNPL) provider, Afterpay has partnered with Spotify to transform gift-giving with the launch of the Gift Generator.
The in-app experience harnesses Spotify’s streaming intelligence to craft the ultimate gift list tailored to each user’s preferences. By merging music personalisation with seamless shopping experiences, the Gift Generator offers a unique solution to unwanted gifts.
New Afterpay research shows almost half (48%) of Australians receive at least one unwanted gift over the holiday season. More than one-third (37%) of Australians admit to feeling awkward as they pretend to like an unwanted gift, 18% say it adds clutter to their lives, 16% feel misunderstood by the gift giver and 11% feel disappointed.
The Gift Generator offers curated gift recommendations and a customised playlist based on the user’s ‘Grinch Factor’ or how festive they’re feeling.
Inspired by Spotify experiences like daylist, the Gift Generator analyses listener behaviour including favourite artists and genres, and asks a series of questions to personalise gift suggestions.
Customers can also explore lifestyle preferences; whether they identify as a Beauty Guru, Trendsetter, Thrill Seeker, or Treasure Hunter. In an Australian-first, the experience is enhanced by haptic technology, allowing users to shake their phones to unlock their gift box and proceed to purchase.
Afterpay Australia and New Zealand trade and partner marketing director, Kevin Azzopardi said, “We’re proud to collaborate with Spotify on the Gift Generator, a unique initiative that combines music personalisation with seamless shopping experiences. This partnership empowers consumers to discover and purchase perfect gifts, helping them to avoid last-minute purchases that can lead to overspending.
“By integrating Spotify’s streaming intelligence with Afterpay’s flexible payment options, we’re able to enhance the joy of gift-giving while supporting responsible spending habits during the festive season.”
Spotify Australia and New Zealand head of sales, Adrian Bingham added, “We’re thrilled to partner with Afterpay on this innovative campaign. The Gift Generator taps into what Spotify does best – using music to create deeply personalised experiences. Paired with the convenience of Afterpay, it’s a fun, interactive way to celebrate the spirit of giving, and we can’t wait to see how our users engage with it.”