Australians’ desire for nesting has continued into 2021 with a 162% increase in online orders of home and renovation products in January, according to new data from ecommerce-focused fulfillment provider, eStore Logisitcs.
This has been a recurring trend with home improvements enjoying a stellar year with growth of 138% and 96% in November and December, respectively.
Following a dip during the November and December period, fashion experienced a resurgence in January, as shoppers opted to upgrade their wardrobes. Spending on apparel items increased 61% year on year versus 2020, having declined in the two months prior.
Victorians led the way in online shopping with consumers making 55% more online purchases than in January 2020. NSW followed with 50% more online purchases, QLD with 44%, WA with 43% and ACT with 41% more online purchases.
eStore Logistics managing director, Leigh Williams said with state border restrictions, many people were forced to look for other ways to spend the summer.
“With so much time spent at home these days, it’s hardly surprising that Aussies have turned to their tool bags to spruce up their living spaces or splash out on a new piece of furniture.
“Despite some short lockdowns in parts of NSW in the run up to Christmas and early in the New Year, almost all physical stores were operating as normal, yet shoppers still preferred to buy online. The continued strong year-on-year growth across the country gives us even more confidence that the preference for online shopping is here to stay.”