Carpet Court is meeting the demands of its customers who are looking online for inspiration and advice with the launch of its new look website, carpetcourt.com.au.
Carpet Court’s national marketing manager Natasha Gallardo said the website is geared to satisfy consumer’s growing appetite to find resources online, giving them access to the latest trends and flooring solutions and directing them to their closest store for purchase.
"We're responding to a rapidly changing retail environment by introducing an online experience that complements our store network and strengthens the brand’s profile within the markets it operates," she said.
“The revamped site is a ‘one stop shop’ for flooring; it features indispensable content to ensure consumers choose the right flooring solution with confidence every time.”
According to Carpet Court, like its stores, the website presents product details and inspiration content with a straightforward format that consumers can navigate, so consumers can make informed design decisions for every space, size or style.
With all Carpet Court’s flooring products available to be viewed online, users can browse the site for ideas or choose to use the search tool to find exactly what they need. Plus consumers can also download the latest seasonal catalogue or sign up to the e-Newsletter.
"All this is packaged up in a visually dynamic site which engages you from the moment you visit the home page," Gallardo said.
The launch of the website is the first stage of the company’s online strategy that will be rolled out in the next months.
“This site launch is just the beginning for Carpet Court. There are all kinds of exciting initiatives set to launch in the coming months to create a more meaningful online experience for our consumers," Gallardo said.