Online catalogue business Catalogue Central has partnered with ninemsn to integrate syndicated catalogue content within ninemsn shopping. The partnership, launching 1 July, will allow ninemsn visitors access to Catalogue Central’s online catalogues during the critical pre-purchase browsing period.
A range of Catalogue Central’s largest retail clients in the grocery, travel, clothing and telecommunications sectors will have their catalogues showcased across ninemsn shopping. Visitors can click through to browse catalogues and sign up to Catalogue Central’s e-newsletter to receive exclusive offers from retailers.
Matt Berriman, Catalogue Central’s general manager, says this partnership presents retailers with an exciting opportunity to access Catalogue Central’s 300,000 subscriber database as well as the eight million plus visitors who visit ninemsn each month.
“We’ve already proven to retailers that we can provide them with strong ROI through our guaranteed reads within Catalogue Central’s portal,” he said.
“This partnership further extends our audience through ninemsn’s reach of 70 per cent of Australia’s online audience. We know that 88 per cent of Australians compare goods online before purchase and Catalogue Central now has the ability to communicate to consumers at this critical time,” said Berriman.
Catalogues featured on Catalogue Central’s site already experience a high level of guaranteed catalogue reads for retailers, equivalent to more than 10 million print catalogues in three months, according to Berriman.
“Not only will we be able to reach a massive amount of Australians online, but we can also offer retailers insights into consumer behaviours based on reporting capabilities which online offers.”
The partnership follows the launch of Catalogue Central’s umbrella brand, CC Media – a digital company specialising in interactive advertising services for the retail sector. Catalogue Central will remain its flagship brand, joined by fashion catalogue Stylehunter, and two marketing products, CC Mail and Catview.
Catalogue Central is continuing to enjoy a surge of growth for its online catalogues, with the business recording a 53 per cent YOY growth in Q1 and is set to surpass last year’s record of 80 per cent year-on-year growth.