Australian pharmacy retailer, Chemist Warehouse has chosen global technology platform, Marketplacer, to drive the company’s new online marketplace.
Now live at chemistwarehouse.com.au, the new marketplace provides customers with access to a broader range of products than is currently available for purchase in stores. Offerings from additional suppliers will be added in coming months.
“The launch of the Chemist Warehouse marketplace is a big milestone within our digital roadmap and takes us one step closer to being Australia’s leading one-stop digital retailer,” Chemist Warehouse head of ecommerce and digital customer experience, Nick Blatt said.
“The marketplace provides our customers with access to an even larger portfolio of products and creates new opportunities for our suppliers, as they’ll be able to expand on their current in-store product lines. We’re excited to see how our Marketplace develops and look forward to continuing to work with Marketplacer.”
Scalability was a big driver behind the decision to establish the new Chemist Warehouse marketplace as, historically, the company’s stores and distribution centres have been restricted to physical capacity.
“Introducing a marketplace allows both existing and new suppliers access to an unlimited digital shelf space, and for our customers, we will continue to build and drive our core values of the brand,” Blatt added.
“Marketplacer has an impressive portfolio of large retailers in Australia and met other functional and capable criteria when we were looking for a technology vendor with which to partner.”
Rather than starting with a clean slate, Chemist Warehouse has retrofitted the new marketplace into the company’s existing ecommerce framework and technology stack.
“While this created challenges, it was the most suitable strategy for our intentions. Not only was it important to understand how every main area of Chemist Warehouse operated, but also all the associated processes and workflows. Marketplacer has worked very closely with us for the past 12 months and the results of this effort are now live for our customers.”
Marketplacerco-founder and CEO, Jason Wyatt congratulated Chemist Warehouse on creating a marketplace that will add significant value for customers.
“The ability it provides to choose from such a large and growing product range and have them delivered to their door is a real game changer in this sector. We look forward to continuing to work with Chemist Warehouse as it grows its marketplace and makes it even more valuable for customers in the months ahead,” Wyatt said.