Cotton On Group has entered the world of e-commerce with the launch of its online shop.
It has kicked off the venture with Cotton On and Rubi, but the Body, Kids and Typo brands will soon follow.
The company, which started 20 years ago in Geelong, says it was the next step in improving customer access to its products after setting up more than 750 stores worldwide.
“Our customers have been asking to shop online for a long time,” says Cotton On Group executive marketing manager Marshal McLean. “The time is right now.”
By offering worldwide shipping, customers across the globe will be able to access products unavailable in their local store.
There will also be a collection of online exclusives. CO by Cotton On is a range of limited edition ‘it’ pieces inspired by catwalk trends and styles will be updated weekly.