By Claire Moffat
The new Dicksmith.com.au and Dicksmith.co.nz websites that were scheduled to relaunch on June 1 2016, have gone live today with a ‘Relaunch Sale’ to celebrate.
An ASUS EeeBook is about $30 cheaper at $299, a Lavazza Fantasia coffee machine for $269, or $130 under the recommended retail price, and a Samsung Galaxy S7 Edge is about $40 cheaper than average at $819.
Dick Smith relaunch
The store, which leverages the same existing back-end logistics and supplier arrangements as Kogan.com, will stock more than 5,500 products including smartphones, cameras and appliances, with more than 1,800 products available for fast dispatch or next day delivery.
Kogan.com and Dick Smith executive director, David Shafer said the orders from today onwards would come with the full backing of the Kogan.com business.
“The new and improved dicksmith.com.au is open for business, and it’s better than ever,” he said.
“We are extremely proud of the speed with which we were able to relaunch the Dick Smith online business, with a leading website, product range, and back-end systems to power the operation.
“Dick Smith’s recent history has been disappointing for many Australians, but for millions of us, it is an iconic brand we all know and love. We will work hard to restore the faith Australians have put in the Dick Smith brand for almost 50 years.”
As well as Canon, Nikon and Panasonic cameras, Apple and Samsung smartphones, Breville appliances, and ASUS, HP and Lenovo laptops, the new Dick Smith store also stocks Kogan-branded products.
This story first appeared in Appliance Retailer.