Online-only supermarket, Pretty Green is delivering a range of household items, pantry staples and fresh produce from markets to households across Sydney.

Pretty Green CEO Benjamin Kassel started a trial in the city’s northern suburbs before the lockdown hit but decided to extend the grocery delivery service to help families across greater Sydney when restrictions were introduced.

“I realised I needed to get the business off the ground faster to help more people stuck at home. The fact that supermarkets are becoming transmission sites, and Sydneysiders can only leave the house, if necessary, led us to quickly reconsider where we were delivering to,” Kassel said.

“Customers keep telling us that fresh food is important to them, and that they can’t get to the supermarket or food market themselves, so we do that for them,” he said. 

Pretty Green offers everyday items and fresh produce at low prices with a free, contactless and sustainable delivery service.

Shoppers need to register their suburb via the Pretty Green app to order their groceries, which are delivered within a chosen two-hour window from 7am to 9pm the next day, seven days a week. 

Customers receive a text when their driver is 15 minutes away, and outside of lockdown can opt to have their items unpacked at home and into the fridge by drivers.

As part of the company’s commitment to sustainability by reducing food and packaging waste, products are delivered in boxes which are taken on departure. Ordered quantities of produce are processed each evening and all deliveries are queued by suburb and carbon offset, with a new fleet of electric vans on the horizon.

“Having the household groceries delivered to your door safely, contact-free and with zero delivery fees not only ensures peace of mind during these uncertain times but extra money in your wallet. It’s something only a digital-first supermarket can provide, and our trial shoppers have been delighted with the delivery service,” Kassel said.