Leading e-commerce and order management software provider, eStar, has welcomed Eric Morris as chair of both eStar and Viare. He brings over 35 years of experience in retail, wholesale, and marketing and has been on the eStar board since December 2023.
Morris is widely known for founding the PAS Group, where he served as CEO for 16 years before leading its merger with Brand Collective and running the combined business until June 2023. Following this, Morris transitioned into board and advisory roles. His extensive executive background includes senior executive positions at Myer, Walt Disney Company, and Reebok International.
Commenting on his new role, Morris said: “I’m thrilled to take on the role of chair and excited to continue supporting eStar’s journey. Since joining the board, I’ve seen firsthand the incredible potential of the company. With my experience, I aim to help eStar and Viare achieve their strategic goals and thrive in the evolving digital commerce landscape.”
This leadership change follows the resignation of Al Monro, who steps down after 10 years on the eStar and Viare board, including a tenure as chair.