By Emily Bencic
Ikea will pilot an online retail store in Australia by the end of calendar 2016, ahead of a global launch. The retailer will establish on online portal within the next six months and start testing different fulfilment models, including a small format store and pickup point, an unbranded pick-up point and a third-party depot similar to one already operating in Tasmania.
Country managing director David Hood believes the online store could eventually become Ikea’s largest outlet in Australia, where sales will rise around 20% this year, passing the $1 billion mark for the first time.
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This story first appeared in Appliance Retailer.