Australian design brand, Jac+Jack has seen e-commerce revenue increase by 19% compared to the same period last year, on the back of its collaboration with global e-commerce accelerator, Pattern.
With Pattern’s expertise in performance marketing including paid search, paid social, SEO and CRM, Jac+Jack has shifted its marketing focus from on-brand awareness to conversion-focused digital marketing.
“Partnering with Pattern has allowed us to streamline and elevate our digital approach,” said Jac+Jack e-commerce and digital marketing manager, Alara Berisha said. “We’ve become more strategic about converting online browsers into paying customers and as a result we’ve seen a remarkable transformation in our digital performance and an incremental revenue gain.”
In addition to a 19% year-on-year revenue increase, Jac+Jack has also experienced a 26% growth in total unique site users, expanding the pool of potential shoppers for the business to convert.
“With Jac+Jack, our goal was maximising every dollar by targeting high-intent consumers and engaging them with relevant messaging,” says Pattern’s client & operations director, Bianca Robinson said. “By structuring campaigns around specific products and audiences, we delivered measurable results that have accelerated Jac+Jack’s growth trajectory.”
AI-driven feed optimisation has also been introduced to the company’s digital strategy, enhancing product visibility through improved titles and descriptions. This has delivered a 2.5% increase in click-through rates, a 46% reduction in cost-per-click, and a 21% boost in free listing visibility enabling Jac+Jack to reach more consumers while optimising ad spend.
Moving forward Jac+Jack will continue deepening its digital marketing efforts in partnership with Pattern, focusing on A/B testing and new ad formats as well as exploring differentiated strategies for its menswear and womenswear lines to build tailored engagement across its customer segments.
“Pattern’s data-driven agility allows us to shift our focus as needed, whether it’s moving from awareness channels to conversion-focused ones or scaling budgets responsively, Berisha added. “This adaptability has been crucial for our sustained growth. Our partnership has not only amplified our online presence but allowed us to reimagine how we engage our customers.”