Klarna is helping drive awareness around climate change by introducing CO2 insights for all shopping purchases for customers to better understand the true cost of consumption.
Klarna has partnered with Doconomy, a leader provider of calculation tools enabling banks and brands to display the carbon footprint of transactions, to provide shoppers with an average kgCO2 value for each purchase.
The partnership introduces CO2 data at global scale and is made available in the Klarna app with the aim to democratise access to unbiased climate impact information at no cost.
Every purchase made through Klarna’s payment methods will include a carbon footprint estimate powered by Doconomy’s Åland Index, reaching up to 90 million Klarna customers, including its growing user base of 18 million monthly active app users.
Klarna CEO, Sebastian Siemiatkowski asks, with fat, sugar and salt levels labelled on food we buy, why shouldn’t our CO2 emissions be just as visible?
“This type of information shouldn’t be a premium or luxury that consumers pay for, but rather an essential part of every shopping journey. That’s why we’re upgrading our app to give all our consumers globally transparent access to their shopping carbon footprint.
“We all make decisions that affect the health of the planet and it’s essential that everyone has access to sound information to make smart climate choices in a simple and straightforward way.”
Doconomy CEO, Mathias Wikström said there is great potential for positive impact with Klarna enabling all users to track, measure and understand their impact by presenting their carbon footprint on every purchase.
“The financial sector has developed tremendous efficiencies to create, aggregate and protect wealth. Now that same force can address the alarming planetary health. Adding a unique data stream to the customer offering is a brilliant step to educate the many.”
On Earth Day, Klarna launched its global Giveone.com platform, bringing to life a 1% pledge for the planet by allocating $10 million of its latest $1 billion funding round, to initiatives supporting the planet. Klarna is offering consumers the opportunity to donate to the same projects and more through a donation integration in Klarna’s products powered by Milkywire, a tech platform for impact.
By 2030, Klarna aims to reduce company emissions by 50% and from 2021, Klarna will make annual financial contributions to high-impact climate projects, including carbon removal, blue carbon initiatives, reforestation and forest protection, and high-impact emission reduction projects.