Koala has entered the homewares category with the launch of a new collection offering 34 unique pieces including cushions, throws and the first wool rug range in Australia to use certified Responsible Wool.
According to Koala founder and CEO, Mitch Taylor, the expansion into homewares is one of the company’s most exciting yet. “Homewares as a category is traditionally the pinnacle of ‘fast furniture’ so the challenge of revolutionising the industry excited us,” he said.
“Koala first disrupted the mattress industry by cutting out the middleman, and then the furniture industry by creating furniture built to last, and now we’ve done it again with homewares. By taking our model of success, we’ve been able to change how Aussies enjoy cushions, rugs and throws with pieces that are sustainable from the start.”
Drawing on Australian flair, Koala’s in-house designers worked on every single piece from scratch, before turning the pieces over to master craftsmen and women in India, whose experience in weaving and artisanship, produced premium one-of-a-kind pieces.
Design director, Alexandra Owen, spoke of the years of research and development that went into creating the pieces with a focus on materials and construction techniques which passed vigorous chop tests and sustainability measures.
“With homewares, we want to celebrate Koala’s uniqueness while doing something meaningful and timeless for the brand. We’ve created a real sense of something special you can’t get anywhere else, with all colours and material finishes inspired by the Australian landscape, from outback red dirt to beautiful coral reefs,” Owen explained.
All homeware products come with a one-year Koala warranty and offer the renowned 120-night trial, as well as fast and free metro delivery. Products start from just $70.