LVLY expands offering to include books, puzzles and yoga cards

Bespoke gift delivery business, LVLY has added books, puzzles and yoga cards to its gift offering, in partnership with Hardie Grant Publishing.

With three new LVLY bundles on offer, the Beatrix Bakes Bakebook by Natalie Paull, Rise and Shina yoga cards by Georgia Perry and 1,000-piece puzzle by Rachael Sarra, are all matched with a bouquet of Australian-grown flowers.

LVLY co-founder and CEO, Hannah Spilva said the collaboration with the Australian publishing company was a natural fit and marks a new chapter for the business.

“Fresh flowers and books are timeless gifts and we are excited to be the only flower delivery business in Australia providing customers with this combination of products.”

In an Australian retail industry first, LVLY has extended its same day delivery order cut off until 5pm, seven days a week.

“The addition of our extended delivery window means we can create more special moments for more people. We pride ourselves on innovation and we are proud to be able to offer industry-leading service.”

LVLY experienced its biggest week of trade in the lead up to Mother’s Day 2021 and sales were up 60% year-on-year on the day itself and up 20% on Valentine’s Day 2021.