Global technology platform, Marketplacer has signed a partner agreement with ecommerce marketing platform, Yotpo, which offers advanced solutions for customer reviews, visual marketing, loyalty, referrals, and SMS marketing.
The partnership will enable Marketplacer to provide further rich functionality for sellers and consumers while providing Yotpo with extended reach into the marketplace economy.
Yotpo head of partnerships, Rad Mitic said the partnership solves a long-standing pain point that will unlock revenue for sellers. “This is a game changer for Australian e-commerce marketplaces, even though it seems like a no-brainer feature. The complexities of gathering product-specific reviews on marketplaces make it near-impossible to offer shoppers accurate social proof.”
Prior to this partnership, Marketplacer customers were unable to gauge sentiment on their products and were increasingly demanding options to collect product-level reviews. Yotpo’s detailed analytics dashboard enables merchants on Marketplacer to obtain an overview of how their products are being received by shoppers.
Marketplacer chief alliance officer, John Mullins said, “We partnered with Yotpo for several reasons, including their market leadership, focus on innovation and ability to disrupt the future of marketplace functionality in the critical areas of social proof, online reputation and support for sales conversion.
“At the same time, this partnership enables both of our organisations to further diversify and broaden our sales channels while providing Marketplacer customers such as SurfStitch, Providoor and Barbeques Galore with the ability to collect product specific reviews.”