Mosaic has taken Noni B and Rockmans brands overseas by expanding their digital footprint to the US with the launch of www.nonib.com and www.rockmansfashion.com.
“Noni B curates classic, timeless collections, while Rockmans is all about on trend styles at a value price. We’re excited to be sharing our unique ranges, internationally, “ Mosaic CEO, Scott Evans said.
“Mosaic is all about giving our customer everything she wants, where she wants it, when she wants it – now this also includes internationally.”
During FY21, Mosaic experienced a 19% lift in online shopping year on year, with online now accounting for 19% of the group’s total sales.
“When you look at the shopping behaviours of the over 50’s customer globally it highlights how swiftly this demographic is moving to the online space. Early in the pandemic this trend gained even more ground when you look at what was happening in the heavily COVID impacted US and UK retail sectors where this customer accelerated to be the fastest growth segment in the online space,” Evans added.
“Retail data group NPD reported that US consumers 65 and older, on average, spent a total of US$1,615 online from January through October 2020, a 49% increase from a year earlier, making them the fastest-growing cohort of online shoppers and the natural digital expansion for these two Australian brands.”
Mosaic Brands is looking at further global expansion across the Group which comprises of Millers, Rockmans, Noni B, Rivers, Katies, Autograph, W. Lane, Crossroads, Beme & Ezibuy with plans to launch additional brands into the US and expand into the UK and Canada over the next 12 months.