Leading Australian food commerce platform, Order Up has collaborated with DoorDash Drive — DoorDash’s white-label fulfillment platform that powers direct delivery for any business.
The integration enables restaurants to offer delivery, in addition to dine in and pick up, through their own pre-existing platform to retain client data and service their own clients with the added advantage of procuring drivers. Following a pilot phase, there are now plans for a nationwide roll out.
The delivery component is fulfilled by DoorDash delivery drivers, called Dashers. Order Up customers receive their orders via the Order Up platform which simultaneously triggers a notification to the DoorDash platform. The Dasher then collects the order from the restaurant and delivers it.
John Saadie of Order Up said, “Our clients are reaping the benefits of a larger customer base by adding the option of delivery. With the hybrid offering opening more doors for savvy restaurants who want to capitalise on providing a delivery component.
“DoorDash Drive charges a moderate fee for their on-demand deliveries powered by Order Up. The addition of the service means businesses can offer online, dine in technology, pickup and delivery through their own system, and tap into DoorDash to fulfill the last mile of delivery.”
DoorDash head of Australian enterprise partnership, Chase Gardner added: “Now more than ever, it’s imperative that restaurants come online to reach customers wherever they are with a store-to-doorstep offering. After launching DoorDash Drive in Australia earlier this year, we’ve been thrilled with the interest and adoption to date by local businesses looking to reach customers on-demand through their own channels.”